What a difference
a nut makes.​

Nuts. Good for the heart and bad for the ecological balance.​ There is still a lot of room for improvement at the nut market. Starting with admitting to oneself that things could be better.

This is the neuralgic point at which we have strategically positioned the new nut brand of our customer Nutwork: ​being the first nut brand with the courageous and sincere attitude of wanting to make the world of nuts better, not yet perfect itself.​

Showing more of
the brand's attitude.

We knew that nut perfect would challenge the market. That’s why we also developed a design, that deliberately set itself apart from the staged service proposals of the competitors. ​

Our ambition is to present 
a contemporary nutstyle.​

With a brand design that is more reminiscent of a lifestyle brand than a nut brand, the aim was to create a brand that permeates through all parts of life.

Our packaging design is not just cosmetics or sales aids, but character representation of the brand.​ We call it the attitude-driven attention booster.​

Attitude begins on the shelf!​

There is no such thing
as perfect. ​

We draw comparisons to our products and show a world that is almost perfect. Or not quite yet. Freely interpretable. Not dogmatic. A campaign that is striking, self-confident and self-deprecating. ​

"Nut perfect - but a bite better" applies just as much to life.​