BRAND STRATEGY & BRANDING
After almost 100 years of success in European markets, the brand wanted to broaden its focus to include international markets.
We created a new CI, bringing the brand's values of imagination and curiosity to life.
Schleich
- Consulting
- Brand Strategy & Positioning
- Design
- Branding
- Product & Packaging
- Production
- Content factory
- Social & Activation
- Print & Digital Rollouts
- Adaption, transcreation & final artworks
schleich® has been stimulating kids’ imaginations for almost 100 years. We were challenged to create a campaign, branding and strategy, that would keep the familiar values of the past whilst presenting a more modern and refined outlook.
We helped this legacy toy company expand their brand to a global scale.
PRODUCT & PACKAGING
We developed and produced more than 311 package designs in 45 different formats to meet our new design principles. These are on-shelf as of now!
- 311PACKAGINGS
- 45FORMATS
CONTENT FACTORY
A holistic brand experience that spans a multitude of touch points and channels, with more than 160 creative assets and pieces of content, launching in 16 countries. The campaign will be extended and activated in ways that make kids eyes sparkle.
- 7FRANCHISES
- 19KEY VISUALS
- 44SIDE VISUALS
- 77LIFESTYLE VISUALS
- 1MANIFESTO FILM
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