Together we helped BORA to emphasize the brand spirit within a global awareness campaign that appeals to younger demographics, increasing the visibility of the existing products while introducing 5 new products to further establish BORA as a premium kitchen-supply brand in the market.
Bora
![Kitchen big](https://traffic.imgix.net/files/Kitchen-big.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/Kitchen-big.jpg?w=75&blur=150)
- Creative Strategy
- Creative Concept
BORA - More than cooking.
For the global awareness campaign BORA was seeking for an Agency Partner to work hand in hand with the existing inhouse resources. We crafted a creative task force, working completely in-tune with the BORA Marketing team. A customized collaboration of Creatives from the TP©️ House of Talents - creatives, directors and producers tailored to BORA's specific brief.
Content Production
![Bora phones](https://traffic.imgix.net/files/Bora-phones_2024-01-18-083802_oumk.png?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/Bora-phones_2024-01-18-083802_oumk.png?w=75&blur=150)
![Knives big](https://traffic.imgix.net/files/Knives-big.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/Knives-big.jpg?w=75&blur=150)
![BORA s RGB Case 5587 Online](https://traffic.imgix.net/files/BORA_sRGB_Case_5587_Online.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/BORA_sRGB_Case_5587_Online.jpg?w=75&blur=150)
Post Production
Innovative kitchen appliances simplify cooking, enable a healthier lifestyle and transform living spaces into favorite places.
The campaign shows moments from the lives of the target group, who invest in a high-quality and holistic living environment - underlined by the innovative BORA products in a picturesque Alpine landscape.
A top-class content production that captures the unique BORA product experience.
![Artichokes big](https://traffic.imgix.net/files/Artichokes-big.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/Artichokes-big.jpg?w=75&blur=150)
![BORA s RGB Case 5168 Online](https://traffic.imgix.net/files/BORA_sRGB_Case_5168_Online.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/BORA_sRGB_Case_5168_Online.jpg?w=75&blur=150)
![BORA s RGB Case 5406 Online](https://traffic.imgix.net/files/BORA_sRGB_Case_5406_Online.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/BORA_sRGB_Case_5406_Online.jpg?w=75&blur=150)
Asset Design & Production
The result is a variety of creative assets and multiple content formats across all types of media touchpoints.
- 20Totaling in films
- 14Markets
- 130Moving assets
- 25Still motives