Deine Brille: Fielmann
We tranformed „Deine Brille“ into targeted product activations of all 3 key categories „Sunglasses“, „Edit“ and „Sustainability“ across all owned & paid-media channels for DACH regions.
Fielmann launched their new brand platform „Deine Brille“ in 2023 delivered through Upper-Funnel and designed to drive awareness and emotional engagement among their growth audiences.
We helped Fielmann to extend their Mid- and Lower-Funnel product communication creatively consistent and in-tune with the brand into all channels and markets.
We tranformed „Deine Brille“ into targeted product activations of all 3 key categories „Sunglasses“, „Edit“ and „Sustainability“ across all owned & paid-media channels for DACH regions.
Reason enough to celebrate this anniversary with a special campaign on TV, Online and all SoMe channels.