Today we are the centerpiece of the entire Zalando agency eco-system and intune with the Global Marketing Teams.
No matter which creative agency is appointed to develop the next initiative – we produce with no ego and can do attitude. Fully integrated and embedded into the global marketing team we deliver the promise: Brand consitency across markets and touchpoints.
Zalando
- Design
- Product & Packaging
- Production
- Adaption, transcreation & final artworks
A global production engine for the e-commerce pioneer.
We have merged our skills 2019 and created a customized production engine for the e-commerce pioneer. With our expertise and hubs, we support and finalize the global Zalando vision – from print, static and moving content to the entire digital asset management.
Merging German engineering with human passion
We built a highly automated and customized workflow balancing maximum creativity and flexibility.
Our ambition was to guarantee a 3 week turn-around from brief to final distribution in each market.
Our Results in Figures
- 8-10Global Campaigns
- 30+Channels
- 17.5k+Assets
- 24Markets
From Big impressions
- Print
Half page ad / single page ad / newspaper double page ad / spread cover / magazine
- OOH
City light board / city light column mega light boards / backlights
- Special OOH
Mega banner / facade / giant banner / transportation branding
- DOOH
Big digital screen / digital clp / digital mlb led big board / underground screen
To firsthand experiences
- Digital Statics
DESKTOP _ MOBILE _ APP
- Programmatic
NATIVE _ RESPONSIVE
- Social Media
PAID _ ORGANIC
- Personalized
HPTO SPECIAL LOCAL BANNER _ NEWSLETTER _ CRM _ GIFT CARDS
TO FAST HOLISTIC MOVING CONTENT
- Digital Moving
DESKTOP _ MOBILE _ APP
- Programmatic
RESPONSIVE _ OLV
- Social Media
PAID _ ORGANIC
- Personalized
HTML5-BANNERS
A customized workflow and process. Where Design informs production and production inspires Design.
Together we re-invented the entire workflow and designed a customized process tailored to Zalando´s needs. Driven by our believe that design should inform production and production inspire design. Proven by results and happy clients.
Traffic Productions changed our entire creative production. They helped us to master our internal processes whilst providing brand consistency across all our markets. With Traffic Productions as our operational backbone we are able to focus on the creative work, whilst asset production for multichannel purposes is taken care of.
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