We helped rejuvenate the shopping experience, implementing a high-calibre campaign across digital and 2400+ physical stores in 19 countries. Re-establishing Douglas as a luxury retailer with a clear vision and a brand new look.
Douglas Brand Campaign
![00 Header 2800x1000](https://traffic.imgix.net/files/00-Header-2800x1000_2022-11-21-153854_tpil.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/00-Header-2800x1000_2022-11-21-153854_tpil.jpg?w=75&blur=150)
- Design
- Product & Packaging
- Production
- Adaption, transcreation & final artworks
Transforming Douglas from a perfume and cosmetics retailer into a brand in its own right.
For decades Douglas had been a fixture on the high street, the unchallenged go-to place for fragrance and premium skin care. However, new selective shopping habits and more accessible competitors changed the game while Douglas stores stayed the same.
![01 2800x1600](https://traffic.imgix.net/files/01-2800x1600.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![02 1380x1380](https://traffic.imgix.net/files/02-1380x1380.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![04 2800x1600](https://traffic.imgix.net/files/04-2800x1600_2022-11-21-154131_nwls.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![06 2800x1600](https://traffic.imgix.net/files/06-2800x1600_2022-11-21-154219_ymne.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![08 1380x1380](https://traffic.imgix.net/files/08-1380x1380.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![09 2800x1600](https://traffic.imgix.net/files/09-2800x1600.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![10 1380x1380 2](https://traffic.imgix.net/files/10-1380x1380_2.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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The new visual language was rolled out across multiple touchpoints. As well as new products designed for the launch of the campaign.
![14 1380x1380](https://traffic.imgix.net/files/14-1380x1380_2022-12-12-095855_vycr.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/14-1380x1380_2022-12-12-095855_vycr.jpg?w=75&blur=150)
![15 1380x1380](https://traffic.imgix.net/files/15-1380x1380.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
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![DBC 13 2800x1600 min](https://traffic.imgix.net/files/DBC-13-2800x1600-min.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/DBC-13-2800x1600-min.jpg?w=75&blur=150)
![DBC 16 2800x1600 min](https://traffic.imgix.net/files/DBC-16-2800x1600-min.jpg?auto=compress%2Cformat&q=50&ixlib=react-9.5.1-beta.1)
![](https://traffic.imgix.net/files/DBC-16-2800x1600-min.jpg?w=75&blur=150)
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